From the journal

Shanghai Design in Small Objects

A magnolia print, a tower framed like a window and an embroidered fan show how local references can be translated into materials, techniques and useful forms.

A city reference is a design choice

A locally designed object does more than place a landmark on a souvenir. The 2025 Shanghai Gift Design Competition presented a denim collection using cold-transfer printing, with magnolia and vine patterns alongside references to the Bund and Shikumen architecture. The combination links a city flower, a familiar built form and a textile process. The same showcase described a blue-and-white porcelain lidded bowl in which the Oriental Pearl Tower appears inside a lattice-window frame.

These examples make the design decisions visible. A landmark can be printed, embroidered, carved, shaped or framed by a pattern; each method changes how the reference sits on the object. In the bowl, the tower is not simply pasted onto a blank surface: the window motif gives it a visual boundary, and blue-and-white decoration connects the new skyline to an established ceramic vocabulary. Looking at the relation between image, material and form makes the object more specific than a generic city souvenir.

Design objects in an official product-photo series
Design objects in an official product-photo series

When a building becomes a fan or cup

The competition also included a folding fan whose ribs abstract the form of the Shanghai Museum of Arts and Crafts, while its surface draws on silk-embroidery displays. Another cup-and-saucer set translated the museum's arched windows, balustrades and columns into metallic details. These products show how a local reference can be carried by structure rather than only by a printed picture: a fan opens, a cup is held, and the building's geometry becomes part of that use.

Official Shanghai Gifts listings offer another view of the range, including silk-embroidered magnolia fans, ceramics, jewelry and textiles. The catalogue is dynamic, so it should be read as a changing set of examples rather than a guarantee of stock. Still, the mix suggests several ways a design can become local: through a place-based motif, a craft technique, a material associated with making, or a useful object whose shape itself carries the reference.

Design objects in an official product-photo series
Design objects in an official product-photo series

Ask what makes the object specific

A useful way to browse Shanghai design is to look beyond the word “local” on a label. What motif is shown, and where does it come from? Is the image printed, embroidered, carved or built into the form? Does the maker identify a material or process, or explain how an architectural detail has been transformed? Such questions distinguish a considered design from a generic product decorated with a skyline.

Retail can make that translation tangible. In a 2026 temporary Shanghai Style display at Shanghai No 1 Department Store, a government report described more than 360 products grouped around eastern aesthetics, Shanghai Style, intangible heritage and local design. It was a short-lived showcase, not a permanent store or a complete catalogue. Its value as an example is the meeting point: craftspeople, designers, cultural institutions and retail presentation all helped turn city references into objects. A good souvenir can therefore be read as a small design argument about what Shanghai chooses to carry forward.

Design objects in an official product-photo series
Design objects in an official product-photo series
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Photo credits and rights
  1. Design objects in an official product-photo seriesShanghai Municipal Administration of Culture and Tourism · Rights not specified Photo source ↗ Rights information ↗ Resized and converted to WebP with the full composition retained. Animated originals are shown as a still frame.
  2. Design objects in an official product-photo seriesShanghai Municipal Administration of Culture and Tourism · Rights not specified Photo source ↗ Rights information ↗ Resized and converted to WebP with the full composition retained. Animated originals are shown as a still frame.
  3. Design objects in an official product-photo seriesShanghai Municipal Administration of Culture and Tourism · Rights not specified Photo source ↗ Rights information ↗ Resized and converted to WebP with the full composition retained. Animated originals are shown as a still frame.